VP, Growth Marketing

Pendo’s Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels. As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation, owning demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team.

• Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns.
• Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation.
• Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience.
• Bring a strong point of view on paid creative and partner with the broader marketing team on evergreen paid assets and integrated campaign assets.
• Build and maintain clear attribution models, dashboards, and reporting that give leadership accurate visibility into what drives pipeline and revenue.
• Establish a rigorous testing culture across acquisition, the website, onboarding, and lifecycle.
• Build, lead, and develop a high-performing growth organization across demand generation, performance marketing, SEO/GEO, website, analytics, and product/lifecycle growth.
• Drive activation, onboarding, time-to-value, retention, and expansion programs that increase product adoption and net revenue retention.

You're a builder, not a maintainer. You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them.

• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions.
• Proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels, with measurable pipeline and revenue outcomes at scale.
• Direct experience managing marketing analytics, attribution, and website performance or conversion optimization.
• Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions.
• Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success.
• Excellent communication skills, with the ability to set clear priorities for executives and operators.

• Experience in product analytics, digital adoption, or developer/product tools companies.
• Background scaling growth in hybrid self-serve and enterprise environments.
• Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools.

Pendo was founded in 2013 by former product managers. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

The expected salary range for this role to be performed in the United States is $305,000 - $330,000. Benefits: Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.