Sr. Growth Product Marketing Manager

Chime is hiring a Sr. Growth Product Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise's B2B2C funnel — the path that turns eligible employees at employer partners into enrolled, funded, and engaged Chime members. Chime Enterprise is Chime's B2B business, with a vision to be the premier HR benefits platform dedicated to holistic financial wellness. The flagship product, Chime Workplace, gives employers an all-in-one financial wellness suite at no cost — spanning capital management (including MyPay at Work), capital growth, credit building, and rewards and loyalty (Salt).

This role is embedded directly within the cross-functional Chime Enterprise growth effort and operates as the growth owner, not just a marketing advisor. You'll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals.

• Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.
• Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.
• Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.

• Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.
• Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.
• Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.

• Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.
• Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.

• Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.
• Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
• Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
• Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution — and comfort operating when you don't fully control the audience or the channel.
• Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
• Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
• Strong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
• Strong executive communications and the ability to influence and instill confidence.
• Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with tools like Looker, Braze or Customer.io, and web experimentation platforms; comfort operating in a regulated environment.

Base salary offered for this role and level of experience: $150,000—$208,000 USD. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed does not include incentive/variable pay. The actual base salary offered may be higher, depending on location, skills, qualifications, and experience.

Benefits for full-time regular employees include: in-office work policy with four days a week in the office and Fridays from home for those near one of our offices; backup child, elder, and pet care and subsidized commuter benefits for eligible employees; comprehensive health, financial, and wellbeing benefits; generous vacation policy and company-wide paid days off; 1% of your time off to support local community organizations; annual wellness stipend; up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents; access to family planning reimbursement.

Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.