Sr. Product Marketing Manager, Lending

We are hiring for a Sr. Product Marketing Manager for Chime’s Lending product ecosystem. In this role, you’ll own how we bring to market and position Chime’s growing personal loan product to deliver clear, compelling value for our members. This is an individual contributor role reporting to the Head of Product Marketing, Lending. You’ll partner closely with Product, Risk, Legal, and Growth to shape product narrative, influence roadmap decisions, and drive responsible adoption. This role sits at the intersection of growth and financial responsibility, requiring strong strategic thinking, cross-functional leadership, and the ability to balance business impact with member trust and regulatory considerations.

• Own and execute go-to-market strategy for Chime’s personal loan product, from launch through iteration and scale.
• Establish best practices and frameworks for repeatable, high-quality product launches.
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption.
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution.
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis.
• Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies.
• Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization.

• 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing.
• A track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment.
• Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development.
• Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance.
• A demonstrated ability to lead through influence and drive cross-functional alignment and execution.
• The ability to translate complex product capabilities into clear, compelling customer narratives.
• A strong analytical mindset with experience using data to inform strategy and measure impact.

Base salary offered for this role and level of experience: $150,000—$208,000 USD. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. Benefits include: backup child, elder, and pet care; subsidized commuter benefits for eligible employees; comprehensive health, financial, and wellbeing benefits; generous vacation policy and company-wide paid days off; 1% of your time off to support local community organizations; annual wellness stipend; up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents; family planning reimbursement.

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.

Apply via the provided Greenhouse link. For accommodation requests, contact accommodations@chime.com.