Sr. Social Media & Content Associate

Betterment is hiring a Social Media & Content Associate to support the execution of our organic social strategy across three lines of business (Betterment, Betterment at Work, and Betterment Advisors Solutions). This role sits on the Brand Creative team, reporting into the Social Media Manager. You will focus on drafting, creating, and publishing content, routing posts through compliance and approval workflows, maintaining documentation, and monitoring performance.

• Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining compliance documentation.
• Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met.
• Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks.
• Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts.
• Partner with Marketing, Creative, and Comms to package product launches, research, and marketing initiatives into social-ready formats.
• Contribute ideas during brainstorms and support timely content tied to market events and key brand moments.
• Stay up-to-date on social trends to identify opportunities.

• 2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus.
• Established ability to manage day-to-day publishing across corporate social channels.
• Experience with social video, including short-form video creation and platform-native best practices.
• Excellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice.
• Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities.
• Familiarity with analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights).
• Experience using Adobe Creative Suite, Figma, Captcut, Edits or similar design tools, with comfort leveraging AI capabilities.
• Strong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms.
• Collaborative mindset and comfort working cross-functionally.

Base salary range for New York City: $89,000 - $99,500. This job may also be eligible for variable compensation in the form of a company incentive bonus.

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short- and long-term disability
• Infertility support and WPATH-aligned transgender health benefits
• Employee Assistance Program (EAP)
• Transit benefits and FSA/HSA options
• Equity for all employees
• Flexible paid time off
• Paid parental leave
• Fully paid four-week sabbatical in your sixth year
• Company-paid professional coaching
• Day-one 401(k) match plus matching on qualified student loan payments

Application: Apply via the provided link.