Social Content Producer

Instacart is transforming the grocery industry by providing grocery delivery and household goods, offering flexible earnings to personal shoppers. The company operates on a Flex First model, allowing employees to choose where they work—from home, office, or elsewhere—while staying connected through in-person events.

This role is part of the Marketing team and focuses on building Instacart's social presence. The Social Content Producer will create a repeatable, fast-moving content engine, develop a signature social franchise, expand creative capacity by cultivating a network of freelance creators and production partners, and build the muscle for reactive, timely content.

• Build a repeatable, fast-moving content engine that resonates with audiences and builds the brand on social.
• Create a signature social franchise, format, or cultural moment that defines what's possible for Instacart.
• Expand creative capacity by cultivating a strong network of freelance creators, production partners, and agencies.
• Build the muscle for reactive content that is timely, on-brand, and worth watching.

• Portfolio demonstrating understanding of platform-native content.
• Hands-on editing skills in CapCut and native platform tools; ability to take a piece from concept to publish without a production team.
• Ability to turn around reactive content in hours without quality slipping.
• Strong visual and creative judgment—knowing when content should feel lo-fi, editorial, or designed.
• Immersed in pop and food culture with a strong instinct for when the brand should join cultural conversations.

• Experience working directly with creators and influencers from brief to final post.
• Familiarity with how SEO applies to social content and discoverability.
• Some exposure to gifting or PR-driven creator amplification campaigns.

Base pay ranges for US-based candidates vary by permanent work location: CA, NY, CT, NJ: $104,000—$109,500; WA: $99,000—$104,500; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $95,000—$100,000; All other states: $86,000—$91,000. This role is also eligible for a new hire equity grant and annual refresh grants.

Equity grants are offered.

Apply via the job posting link.