GTM Marketing Programs Manager

Squarespace is seeking a GTM Marketing Programs Manager to own the go-to-market launch process end to end, from identifying upcoming product releases to coordinating launch execution and driving post-launch follow-through. This high-ownership role involves aligning cross-functional teams (PMM, Product, Growth, and channel teams) and building systems and playbooks to make the GTM process more repeatable and scalable.

• Own program management for the full GTM launch lifecycle, including workback schedules, launch kickoffs, and recurring syncs.
• Serve as the central point of contact for launch status, surfacing risks and driving resolution.
• Coordinate post-launch activities including performance readouts and issue escalation.
• Build and iterate on cross-functional GTM playbooks and launch templates.
• Maintain RACI documentation and operating model resources for the Marketing org.
• Partner with the Marketing Strategy & Operations team on tooling and workflow improvements.

• 4+ years of experience in program management, marketing operations, GTM coordination, or a closely related role with product launch or go-to-market exposure.
• Proven track record of owning complex, cross-functional launches.
• Exceptional organizational skills and strong communication skills.
• Experience building or improving processes and playbooks.
• Familiarity with the GTM ecosystem: product marketing, paid media, SEO/AEO, analytics, customer operations, and creative.
• Proficient with project management tools (Asana, Airtable, Notion, or similar) and Google Suite.
• Familiarity with AI tools like Claude, ChatGPT, or similar.

Cash compensation range: $85,500 - $138,000 USD. Benefits include medical plans with 100% covered premium option, fertility and adoption benefits, supplemental insurance, Headspace subscription, Employee Assistance Program, retirement benefits with employer match, flexible PTO, 12 weeks paid parental leave and family care leave, pretax commuter benefit, education reimbursement, employee donation match, and more.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online, with products ranging from websites, domains, ecommerce, and marketing tools. Headquartered in New York City, with offices in Dublin and Aveiro.

This is a hybrid role working from the New York office 3 days per week.