GTM Systems and Business Process Manager

Asana is seeking a strategic Business Process Manager to architect the agentic transformation of our GTM tech stack, with a strong emphasis on opportunity management and revenue process excellence. In this role, you will act as a thought partner to business stakeholders, a designer of future-state workflows, and the connective tissue between the business and Enterprise Technology (ET). You will own our end-user CPQ experience, drive our agentic quoting capability, and serve as the go-to owner for opportunity data fidelity and workflow integrity across the broader GTM ecosystem.

• Partner as a key cross-functional thought leader with Sales, RevStrat, ET, Deal Desk, and Finance to design scalable, AI-ready workflows that accommodate evolving GTM motions.
• Own the strategy, requirements gathering, and adoption health of our CPQ platform and agentic quoting capabilities.
• Drive opportunity data fidelity across the GTM stack — defining and enforcing standards for opportunity fields, stages, validation rules, and data quality so that downstream reporting, forecasting, and revenue recognition can be trusted.
• Identify, scope, and lead improvements to opportunity workflows — including approval rules, territory-driven routing, forecasting workflows, and any AI-assisted enhancements — translating business needs into durable system solutions.
• Serve as a knowledgeable resource and cross-functional partner on opportunity-adjacent tooling and processes (e.g., conversation intelligence, revenue retention calculations, pipeline analytics).
• Scope, prioritize, and manage enhancements across the Salesforce Opportunity object and broader GTM stack to maximize data integrity and cross-functional alignment.
• Execute end-to-end UAT by authoring test scenarios, managing edge cases, and establishing a reusable UAT framework for future releases.
• Deliver transparent communication and regular updates regarding project timelines, success metrics, and release roadmaps to cross-functional stakeholders.

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Deep hands-on expertise with Salesforce and the Sales Cloud ecosystem, including opportunity management, approval process configuration, territory management, and object-level data modeling.
• Strong systems-thinking perspective with the ability to map data flows, anticipate upstream/downstream impacts, and translate ambiguous needs into structured process documentation.
• Proven capability as a strategic thought partner who can challenge assumptions, reframe business problems, and build scalable processes without a pre-existing playbook.
• Full lifecycle understanding of Quote-to-Cash (QTC) operations and handoffs into Deal Desk, Billing, Provisioning, and Revenue Recognition.
• Comprehensive UAT execution background with experience designing edge-case test scripts and driving defect resolution.
• Excellent written and verbal communication skills with equal comfort presenting to business leaders and technical engineering teams.

The estimated base salary range for this role is between $185,000 - $210,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. Benefits include mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.

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