Head of Marketing

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. All full-time employees receive competitive base pay, benefits, and equity (RSUs). AI is a fundamental part of how work gets done at Gusto; all team members are expected to actively engage with AI tools relevant to their role.

Symmetry Software is seeking a dynamic and experienced Head of Marketing to lead enterprise B2B marketing efforts. As a key member of the leadership team, you will create, shape, and execute marketing strategy, empowering a full-stack enterprise marketing team including demand generation, product marketing, digital marketing, sales enablement, analytics, and lifecycle marketing, all with AI at the core. This role reports to the Head of Symmetry.

Symmetry Software is the payroll infrastructure for software and payroll platforms, powering the paychecks of over 64 million workers each year. Their fully integrated suite of payroll tax APIs and software tools helps companies solve tax compliance issues and build applications across the entire payroll process. Symmetry is an AI-native company with nearly four decades of experience.

• Develop comprehensive marketing strategies aligned with Symmetry's objectives.
• Drive multi-channel demand generation and lead nurturing programs.
• Build and mentor a high-performing marketing team.
• Enhance digital presence through online campaigns, SEO, and content.
• Enable sales teams with collateral, training, and tools.
• Implement data-driven lifecycle marketing to drive retention and upsell.
• Own and enhance Symmetry's brand positioning and messaging.
• Leverage analytics to make data-driven decisions and maximize ROI.

• 12+ years of experience in B2B marketing, preferably in enterprise technology with a focus on technical products, APIs, and SDKs.
• AI-native builder with 5+ years of proven success leading enterprise marketing teams.
• Strong understanding of digital marketing, content marketing, and marketing automation tools.
• Analytical mindset and data-driven decision-making.
• Excellent communication skills with diverse stakeholders.
• Technical acumen: marketed AI, API, and SaaS products built for developers.
• Bias for action and hands-on player/coach mentality.
• Impeccable execution and ability to partner cross-functionally.
• Bonus: prior payroll or fintech experience.

Cash compensation is targeted at $186,400/yr to $248,533/yr in Scottsdale & most remote locations, and $219,600/yr - $292,800/yr for San Francisco & New York. Final offers vary by experience and expertise. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, whose physical office is in Scottsdale. The San Francisco office expectations encompass both San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Apply via the Gusto Greenhouse job posting.