Product Marketing Director, Command by Asana

Asana is a leading platform for human + AI collaboration. We are hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This role is based in San Francisco, New York, or Vancouver with an office-centric hybrid schedule (Mon, Tue, Thu in office).

• Define and own end-to-end go-to-market strategy, partnering with Integrated Campaigns.
• Develop messaging and positioning for enterprise needs and technical personas.
• Drive high-impact product launches.
• Equip Sales and Success teams with enablement materials (battlecards, pitch decks, customer stories).
• Act as connective tissue between Product, Partnerships, and Sales.
• Analyze performance data and customer feedback to refine positioning.

• 8+ years of product marketing in B2B tech (SaaS preferred).
• Technical depth to engage with developers and engineering leaders.
• Experience scaling products from 1 to 10 and 10 to 100, with PLG and SLG motions.
• Product intuition and ability to distill complex technical concepts.
• Collaborative leader with Product teams.
• Curiosity about AI tools and emerging technologies.

Compensation: Base salary range $156,000 - $186,000 CAD, plus equity, benefits, and potential sales incentive pay (for most sales roles).

Benefits: Mental health, wellness & fitness benefits, career coaching, family building benefits, retirement plans, and in-office culinary options.

Application: Apply via the provided link.