Product Marketing Director, Command by Asana

Asana is a leading platform for human + AI collaboration, helping millions of teams achieve their goals.

Asana Marketing is hiring a Principal Product Marketing Manager to own the GTM strategy for Command by Asana, a new product. This role focuses on scaling products from initial traction to mass adoption, working at the intersection of product strategy and commercial execution.

• Define and own end-to-end go-to-market strategy, partnering with Integrated Campaigns.
• Develop messaging and positioning for enterprise needs and technical personas.
• Drive high-impact product launches.
• Equip Sales and Success teams with enablement materials.
• Act as connective tissue between Product, Partnerships, and Sales.
• Analyze performance data and customer feedback to refine positioning.

• 8+ years of product marketing in B2B tech (SaaS preferred).
• Technical depth to engage with developers and engineering leaders.
• Proven track record scaling products from 1 to 10 and 10 to 100, with PLG and SLG motions.
• Product intuition and ability to distill complex technical concepts.
• Collaborative leader with Product teams.
• Curiosity about AI tools and emerging technologies.

Estimated base salary range: $207,000 - $243,000. Additional components may include equity, sales incentive pay, and benefits.

Benefits include mental health, wellness & fitness benefits, career coaching, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options.

Apply via the provided link.