Product Marketing Manager

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. The company has more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. More than 2 million Verkada devices are deployed across 170+ countries.

Verkada is looking for a Product Marketing Manager for Workplace, its product that seamlessly integrates visitor management, operational logistics, and crisis response into daily operations. The role will report into the Associate Director of Product Marketing.

• Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
• Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
• Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
• Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.

• 2–4 years of experience in product marketing in a B2B tech environment; OR recently completed MBA with a strong interest in transitioning into product marketing
• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
• Strong ability to write for various audiences, including technical content
• Ability to help drive creative and content efforts across the marketing organization

Verkada offers comprehensive wellness perks, benefits, and resources, including healthcare programs with 100% covered employee premiums under at least one plan and 80% for family premiums under all plans, nationwide medical, vision and dental coverage, 401(k) match starting January 2027, HSA with annual employer contributions, FSA with tax saving options, expanded mental health support, paid parental leave and fertility benefits, paid holidays, firmwide extended holidays, flexible PTO and personal sick time, professional development stipend, wellness/fitness benefits, healthy lunches provided daily, and commuter benefits.

You must be independently authorized to work in the U.S. Verkada is unable to sponsor or take over sponsorship of an employment visa for this role at this time. The estimated annual pay range for this position is $90,000—$135,000 USD.