Product Marketing Manager, Knowledge Work - Core Products

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

We're looking for a Senior Product Marketing Manager to own the foundational positioning and story for Claude's core knowledge-work products — Chat, Cowork, and the broader non-coding suite. This is an individual-contributor role built for someone who wants to do deep, durable craft work on products with enormous, established usage. You'll write the positioning doc, build the battlecards, and ship the persona work yourself, and you'll use Claude and AI-native workflows to keep those foundations self-updating and trusted by every team that depends on them.

• Define the story that gets millions of people to change how they work. Own and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products.
• Give sellers the conviction to close. Build and maintain the sales enablement assets — pitch decks, battlecards, objection handling.
• Equip buyers to make the call with confidence. Own the proof points, comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision internally.
• Make sure the message lands with the right person, in their language. Develop ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights sharp enough to drive messaging and campaigns.
• Make our inspiring story come to life. Own the website and product page messaging that's often someone's very first encounter with what Claude can do for their work.
• Turn scattered wins into a playbook others can run. Build libraries of top use cases by product and by function or persona.
• Keep every team telling the same story, well. Partner closely with GTM, Marketing, and Partners.
• Claudify our own foundations. Build AI-native systems, using Claude and beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current and instantly trustworthy.
• Contribute to how we present plans, pricing, and analyst relations materials for the core knowledge-work portfolio.

• Have proven experience owning positioning and messaging for an established software product used broadly across personas and use cases.
• Have strong writing and storytelling skills, with the ability to adapt tone and complexity across formats — pitch decks, web copy, battlecards, persona docs.
• Have experience building ICP and persona frameworks and translating research into messaging that scales across websites, collateral, campaigns, and content.
• Have experience building sales enablement assets and working directly with sales teams on objection handling and win/loss dynamics.
• Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team.
• Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment.
• Are well-versed in using AI — namely Claude — to inform and automate product marketing workflows, and have built foundational systems that inform, update, and share PMM foundations with the stakeholders who depend on them.
• Have experience marketing AI or productivity software to a broad, cross-functional buyer base.

• Experience with analyst relations processes and reports (e.g., Gartner, Forrester).
• Familiarity with plans and pricing presentation and packaging communication.
• Experience as a Senior PMM or PMM Lead at a productivity, collaboration, or knowledge-work software company with ownership of core-product positioning.

Annual Salary: $320,000—$320,000 USD. Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space.

Hybrid - San Francisco, CA or New York City, NY, 2 days/week. We expect all staff to be able to work from our San Francisco or New York office at least 2 days a week.

We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.