Senior Demand Generation Manager

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by more than 10,000 organizations. Built on open source and open standards, Grafana Cloud brings AI to observability and observability to AI. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. The company is 100% remote with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital.

We're looking for a senior, AI-native demand generation marketer to own and evolve our lifecycle nurture programs. This role blends AI-driven program design, multi-channel execution, and the influence to set the standard for how AI-native marketing works across our GTM teams. You'll partner directly with GTM leadership across marketing, sales, and operations, owning shared outcomes and business impact of campaigns.

• Innovate on the AI-native lifecycle marketing strategy, setting standards, playbooks, and best practices other GTM programs adopt.
• Own our AI email machine, driving the next phase of Grafana's AI nurture engine, generating personalized emails at scale tuned to each user's journey, woven together with web and paid lifecycle.
• Optimize continuously, using AI and thoughtful prompt engineering to surface patterns and turn them into lift.
• Own the cross-functional center, surfacing pipeline signals that show impact on shared outcomes across org lines.
• Find the gaps first, form hypotheses, run experiments, and build new capabilities for the org.

• 5+ years in B2B SaaS demand generation or growth marketing, ideally in a technical or developer-focused product.
• Multi-program ownership: a track record owning multiple programs or a channel strategy end to end across email nurture, web, and paid.
• AI workflow ownership: repeatable AI systems you've built that still run, with a current working example you can walk through.
• Data fluency: Salesforce, marketing analytics, and multi-touch attribution across a PLG + commercial motion.
• A capability you multiplied: a standard, playbook, or workflow other marketers adopted and still use.
• Strong communicator: you frame results as business impact and bring a recommendation with the reasoning behind it.

Hands-on experience with Claude Code or n8n.

In Canada, the base compensation range for this role is CAD 129,392 - CAD 155,272. Actual compensation may vary based on level, experience, and skillset. All roles include Restricted Stock Units (RSUs). The company offers a global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days. 100% remote global culture, scaling organization, transparent communication, innovation-driven, open source roots, empowered teams, career growth pathways, approachable leadership, passionate people, in-person onboarding, and balance.

Grafana Labs is an equal opportunities employer and welcomes applications from everyone regardless of protected characteristics. Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings.