Senior Education Content Producer, Video/Motion Graphics

Lyft is a ride-hailing company focused on connecting communities through transportation. The Product Education team designs, develops, and launches learning experiences for Lyft customers in the in-app and web Learning Center, reaching hundreds of thousands of customers across the US and Canada. The team's ~200 tutorials support 25M+ enrollments a year.

We are looking for a Senior Education Content Producer to own visual asset creation and accuracy for the Learning Center. Most of your time will be spent on video editing and motion graphics. You will design, create, and edit new videos, animations, and images, and keep the existing library accurate as the product evolves. You will also manage external vendors/agencies and run occasional small-scale shoots.

• Using the Adobe Creative Suite and Figma, edit and animate new video, motion graphics, and image assets from concept through final delivery.
• Own the day-to-day health of the visual asset library: auditing, updating, and troubleshooting images, live-action video, UI walkthroughs, and animations across dozens of tutorials.
• Track versioning closely as the underlying product changes, proactively catching and fixing assets that fall out of date.
• Lead large-scale content audits and updates (e.g., brand refreshes) across the Learning Center catalog.
• Maintain and evolve backend asset architecture in Contentful, including tagging, taxonomy, and localization variables.
• Identify opportunities to streamline visual asset production and pitch/build solutions that save time.
• Contribute to platform and tooling migrations (e.g., digital asset management systems), partnering with engineering.
• Help shape and maintain shared visual systems (e.g., Figma libraries).
• Partner with Learning Experience Designers, Product Design, and Marketing to plan and produce visual content.
• Collaborate with cross-functional partners (Marketing, Onboarding, Growth) on joint content initiatives.
• Pitch, vet, and onboard external video/animation vendors and agencies; manage the vendor pipeline end-to-end including procurement, legal/security review, and purchase orders.
• Plan and run small-scale live-action shoots as needed.

• 5+ years experience editing, animating, and producing video/motion graphics.
• Comfortable operating as a hybrid producer/craftsperson; able to manage vendors and get hands-on with editing or asset work.
• Strong organizational skills and an exacting eye for detail.
• Proficiency with video/animation tools (Adobe Creative Cloud or equivalent) and digital asset management systems.
• Experience with Figma or similar tools for asset organization and tagging.
• A systems-thinking mindset — looks for patterns and builds repeatable processes.
• Comfortable pitching, vetting, and managing external vendors/agencies, and planning/running small-scale live-action shoots.
• Comfort navigating procurement, budgeting, and legal/security review processes for external vendors.
• Excellent cross-functional communication and stakeholder management skills.

• Experience with Contentful or another headless CMS.
• Familiarity with Mux, Brandfolder, or similar video/DAM platforms.
• Experience using AI tools (Claude, Gemini) to accelerate production workflows.
• Background in education, safety content, or other regulated/complex subject matter.

The expected base pay range for this position in the San Francisco area is $108,000 - $135,000, not inclusive of potential equity offering, bonus or benefits.

• Great medical, dental, and vision insurance options.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan with company match.
• 12 observed holidays, discretionary paid time off for salaried team members, 15 days paid time off for hourly team members.
• 18 weeks of paid parental leave.
• Subsidized commuter benefits.
• Monthly Lyft credits and complimentary Lyft Pink membership.