Senior Performance Marketing Manager - Paid Social

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, enabling organizations that depend on physical operations to harness IoT data for actionable insights. They help improve safety, efficiency, and sustainability across industries like agriculture, construction, field services, transportation, and manufacturing.

We're looking for a strategic, results-driven Senior Performance Marketing Manager to lead paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role owns end-to-end strategy and execution of paid social campaigns, focusing on full-funnel programs, rigorous experimentation, and measurable impact on pipeline and revenue.

• Develop and execute data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer platforms to uncover growth frontiers for Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada.
• Own end-to-end campaign strategy and execution, from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Use A/B testing and experimentation to improve ad creative, targeting, bidding, and messaging.
• Analyze and present campaign performance, implementing recommendations for growth.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team.
• Maintain accurate budget tracking and pacing; flag risks and opportunities.
• Partner with Marketing Operations for UTM tagging, CRM integration, and attribution.
• Present performance insights to marketing leadership.

• 5+ years of hands-on experience in Paid Social, with expertise across Meta, LinkedIn, YouTube, and CTV; Reddit or emerging platforms a plus.
• Experience managing paid social budgets across Mexico and/or Canada.
• Skilled in building campaigns in platform-native tools (Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
• Experience with high-growth SaaS products, B2B sales funnel, and B2B MarTech stack including Salesforce and Marketo.
• Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
• Results-oriented and data-driven.
• Proven ability to build paid social channels from the ground up.
• Strong interpersonal and communication skills.
• Bachelor's degree.

Annual base salary range: $116,322.50—$195,500 USD. Eligible for initial RSU grant with no vesting cliff and ongoing refresh opportunities.

Remote - United States.