Sr. Content Specialist - Growth Marketing

Smartsheet empowers teams to manage work seamlessly and scale solutions smarter, now uniting human teams with AI agents. We are looking for a skilled content marketer with sharp writing instincts and a demand gen mindset to join our Growth Marketing team. In this role, you will create compelling short and long-form content that moves audiences to act, including email and SDR sequences, landing pages, social copy, and campaign assets (guides, ebooks, survey reports). You will craft persona-driven copy that leads with customer pain points and value propositions, translate complex B2B topics into crisp copy, and collaborate with cross-functional teams. You will report to the Sr. Manager, Content Strategy.

• Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets.
• Craft persona-driven copy that leads with audience pain points and business challenges.
• Engage internal subject matter experts, customers, industry leaders, and partners to develop authentic storytelling.
• Translate complex product and industry topics into clear, engaging copy.
• Review and provide recommendations to optimize demand gen potential of short-form copy.
• Develop and apply deep understanding of buyer personas to inform content strategy.
• Align content plans to editorial calendar and campaign goals.
• Partner with communications team for brand positioning.
• Utilize performance data to drive content insights and quarterly planning.
• Test and optimize content types and messaging.
• Lead cross-functional content projects from brief to delivery.
• Partner with campaign, lifecycle, digital, field and partner marketing teams.
• Manage content library and contribute to audits and updates.
• Navigate localization workflows.

• Bachelor's degree or equivalent experience in marketing, communications, journalism, or related field.
• 5+ years of content marketing experience with a strong portfolio of short and long-form B2B copy.
• Proven ability to write persona-driven content that leads with customer pain points and business outcomes.
• Proven ability to write across formats and tones.
• Experience working in or alongside demand gen or campaign teams in a SaaS/tech environment.
• Comfort using data to inform content decisions.
• Strong project management skills.
• Clear communication skills.
• Treats AI as a drafting and productivity aid.

Compensation: US Base Salary Pay Range $92,500—$126,250 USD, plus market competitive incentive opportunity.

Benefits: Employer subsidized medical/vision and dental coverage, 401k Match (50% of contribution up to first 6% of eligible pay), monthly stipend for work and productivity, Flexible Time Away Program plus Sick Time Off, life insurance, short-term and long-term disability, 12 paid holidays, up to 24 weeks of Parental Leave, personal paid Volunteer Day, professional growth opportunities including Udemy, company funded perks including counseling membership and personal Smartsheet account.

Application: Apply via the provided Greenhouse link.