Marketing Operations and Demand Manager

Snowflake is powering the era of the agentic enterprise, seeking AI-native thinkers across every function. Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. As a core part of Snowflake, Observe brings AI-powered observability directly into the Snowflake ecosystem, creating the first truly unified platform for telemetry and business data.

As a Marketing Operations and Demand Manager, you will actively contribute to the global demand generation strategy, drive pipeline growth, and manage marketing automation tools such as Marketo, Zoom Webinars, and ON24. You will own Marketo and help with campaign execution including email nurture, newsletters, trigger campaigns, webinars, PPC, social media, virtual events, hands-on workshops, and lead generation. You will work cross-functionally with sales, product marketing, field, and the partner ecosystem.

• Oversee the planning, execution, and optimization of campaigns to deliver on aggressive pipeline targets.
• Manage overall Marketo instance health, workspace and folder organization, compliance (GDPR, CCPA), user permissions, and technical administration.
• Manage bidirectionally synced data between Marketo and Salesforce, ensuring error-free field mapping and record routing.
• Implement and support integrations with third-party tools such as Zoom Webinars and ON24.
• Manage and optimize the Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end-to-end campaign tracking.
• Design end-to-end campaigns for webinars, virtual events, and workshops, including platform setup, promotions, on-demand recordings, pre-and-post event nurture, and data tracking.
• Leverage AI for all aspects of campaign creation and pilot new channels and platforms to increase conversion rates.
• Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, remarketing, virtual events, workshops, email marketing, content marketing, and paid advertising.
• Set KPIs, track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities.
• Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
• Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting.

• Minimum 5 years of Marketo Admin experience.
• Minimum 3 years of Demand experience.
• Marketo/Adobe Marketo Engage Architect certification is required.
• BA/BS in Marketing, Computers, or related field is preferred.
• Understanding of the observability and engineering audience.
• Experience program-managing large-scale webinars and virtual events.
• Demonstrated track record of driving significant growth in demand and pipeline.
• Experience growing a database organically.
• Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more.
• Excellent written communication skills for developing direct response copy for email and landing pages.
• Ability to learn new technologies, products, and systems quickly.
• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.

Salary range: $150,000 – $196,300 USD per year. For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information.

Apply through the Snowflake careers site at the provided application link.