Staff / Principal

Reddit is a community of communities built on shared interests, passion, and trust, home to the most open and authentic conversations on the internet. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.

The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments. The team serves as the engine behind growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to the platform.

Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of Marketing Intelligence efforts. In this role, you will be the primary architect of how Reddit measures and optimizes marketing spend, focusing on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors). This is a high-autonomy, high-impact role where you will set long-term strategic goals for marketing measurement, influencing senior leadership and defining how Reddit values brand and performance efforts.

• Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement, establishing the 'North Star' metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
• Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
• Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers and new users, identifying synergies where brand awareness for one fuels growth for the other.
• Advance Causal Inference & Experimentation: Lead the design of complex 'always-on' incrementality testing and geo-holdout experiments, developing methodologies to measure the long-term 'halo effect' of brand marketing on organic growth.
• Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.
• Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization.

• Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
• For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics. For Ph.D. holders: 6+ years of industry experience.
• Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction.
• Advanced proficiency in Python or R and SQL.
• Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring).
• Proven track record of influencing C-suite stakeholders and 'translating' complex statistical concepts into business strategy.
• Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up.

• Experience with Bayesian structural time series or causal inference libraries.
• Previous experience in a high-growth marketplace or social media platform.
• A passion for the Reddit community and an understanding of the unique 'Ads-as-Content' philosophy.

Base salary range: $217,000—$303,900 USD. Eligible for equity in the form of restricted stock units, and depending on the position, may be eligible for a commission. Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.

Apply via the provided Greenhouse link.