Web Strategy & Optimization Lead

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands-on execution mindset. This role is responsible for defining and driving the strategy for our highest-impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement.

As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes.

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences.
• Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans.
• Leverage behavioral analytics, user research, and market trends to identify opportunities and optimize user journeys.
• Develop and execute experimentation roadmaps across critical user journeys, including Homepage, Navigation, Pricing, Signup, and other high-impact experiences.
• Partner with cross-functional teams and executive stakeholders to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies.
• Mentor teammates and serve as a recognized subject matter expert.

• Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes.
• Proven ability to balance strategic thinking with hands-on execution.
• Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
• Exceptional cross-functional leadership and influence.
• Strong prioritization skills and ability to evaluate tradeoffs.
• Experience creating scalable operational frameworks and documentation.
• Excellent written and verbal communication skills.

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience leveraging AI to accelerate marketing workflows.
• Passion for mentoring peers.

Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.

Pay Range: $148,850.50—$186,063 USD. Perks include 100% employer-paid medical insurance*, generous paid time away, RSU stock grants*, professional development, and more. *May vary by country and worker type.