Web Strategy & Optimization Lead

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands-on execution mindset. This role is responsible for defining and driving the strategy for our highest-impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement. As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes. Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution. You'll establish scalable frameworks for experimentation, measurement, and operational excellence while remaining closely connected to the work – writing requirements, analyzing data, launching experiments, and continuously improving customer experiences.

Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences.
• Align initiatives with company objectives, user needs, and measurable business outcomes.
• Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis.
• Partner with Web Design and Engineering to translate plans into real experiences.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
• Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences.
• Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities.
• Identify emerging opportunities in AI, personalization, and web technologies.
• Mentor teammates and serve as a recognized subject matter expert.

• Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes.
• Proven ability to balance strategic thinking with hands-on execution.
• Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
• Exceptional cross-functional leadership and influence.
• Strong prioritization skills, with the ability to evaluate tradeoffs and influence roadmap direction.
• Experience creating scalable operational frameworks and documentation.
• Excellent written and verbal communication skills.

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience leveraging AI to accelerate marketing workflows and operational efficiency.
• Passion for mentoring peers and establishing scalable best practices.

New York Pay Range: $173,624—$217,030 USD. Perks include 100% employer-paid medical insurance, generous paid time away, RSU stock grants, professional development, company virtual happy hours, free food, team-building activities, monthly cell phone stipend, and access to an innovative mental health support platform.