Websites are closing their doors to AI agents
Autonomous agents are the hottest thing in AI. OpenAI, Meta, Google, Instinct, and others promise their agents can scour the internet on your behalf, doing anything from booking a dinner reservation and cleaning out your inbox to buying new shoes. But what happens when the rest of the internet won't play nice?
The promise of autonomous agents was always a bargain: the user delegates the drudgery, and the agent navigates the open web on their behalf. But the open web was never a public utility. It is a collection of privately owned storefronts, and the owners are now realizing that their storefronts are being browsed by machines that do not buy, do not click ads, and do not leave a trace of loyalty.
Read full analysis →