Amazon’s AI assistant can now spot fake emails from the company
Amazon is trying to combat impersonation scams with a new feature that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company.
Amazon has quietly added a new weapon to its anti-scam arsenal: an AI assistant that tells customers whether a suspicious message actually came from the company. The feature, embedded in Alexa for Shopping, compares incoming emails, texts, and calls against Amazon's own outbound message records, then analyzes content, formatting, and sender details. It only confirms authenticity when it is "completely certain," which is a sensible hedge against false positives.
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