Director, Paid Media

Databricks, the Data and AI company, seeks a Director, Paid Media to lead its global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth across the full funnel. The role leads a team of global media planners developing audience-first, account-focused strategies that engage technical practitioners and executive decision-makers, partnering with Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external agencies.

• Guide cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution.
• Build and scale a high-performing global media strategy organization by hiring and developing top talent.
• Establish and scale global media planning frameworks, processes, and best practices to improve consistency and efficiency.
• Align media investment strategy and budget allocation to business goals, improving return on media investment and pipeline efficiency.
• Ensure media strategies are grounded in audience insights aligned to practitioner and executive personas.
• Implement consistent global measurement frameworks and executive-ready reporting in partnership with Analytics.

• 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
• Proven experience leading global media planning efforts across multiple channels and funnel stages with demonstrated impact on pipeline, engagement, or revenue.
• Demonstrated experience hiring, developing, and managing teams of individual contributors.
• Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics.
• Excellent analytical skills with the ability to translate complex data into strategic recommendations.
• Familiarity with modern media platforms, AdTech, and measurement tools.

Pay ranges by zone: Zone 1 $201,800—$277,400; Zone 2 $181,600—$249,700; Zone 3 $171,500—$235,850; Zone 4 $161,400—$222,000 USD. Total compensation may include annual performance bonus, equity, and benefits.

Databricks is the Data and AI company. More than 20,000 organizations worldwide, including 70% of the Fortune 500, rely on the Databricks Data + AI Platform. Headquartered in San Francisco with 30+ offices globally.