Enterprise Integrated Campaign Manager
Anthropic- Compensation
- $255k–$255k Published range · Top quartile for Marketing (83 listings)
- Location
- Hybrid - SF, NYC, or Seattle, 25% in office Remote eligibility
- Employment
- Full-time Mid-level
About the job
Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We are seeking an Enterprise Integrated Campaign Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our Enterprise business priorities and drive demand, adoption, and expansion across our most strategic customer segments.
In this role, you will build campaign frameworks and cross-channel motions that connect content, physical events, digital programs, and account-based efforts into cohesive journeys that move enterprise buyers from awareness to activation. You will develop and execute comprehensive campaign strategies in partnership with Sales, Field Marketing, Product Marketing, Partner Marketing, and Digital teams.
Key responsibilities
- Design and lead integrated campaigns across customer segments, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels
- Drive full-funnel campaign initiatives across core Enterprise priorities, industries, and segments
- Create and implement campaign programs including thought leadership moments, digital nurture streams, webinar series, executive engagement programs, and ABM activations
- Partner closely with Field Marketing to align campaign programs with territory and account-specific goals
- Optimize programs to measurement frameworks including lead scoring, attribution models, and ROI reporting
- Collaborate with global Marketing teams and coordinate with Product Marketing and Solutions Marketing
- Manage campaign resources including agency partners, vendors, and internal creative and content teams
- Build and manage campaign budgets with strong financial discipline and ROI focus
Minimum qualifications
- Deep understanding of B2B enterprise sales cycles and buying processes; experience within software companies required
- Track record of building and scaling integrated campaign programs spanning digital, events, content, and ABM channels
- Strong analytical skills and data-driven approach to campaign optimization and attribution
- Proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
- Strong project management skills with experience managing complex, multi-channel campaigns
- Strong budgeting and financial management capabilities
- Excel at cross-functional collaboration with sales teams, agency partners, and executive stakeholders
Preferred qualifications
- 10+ years of B2B enterprise marketing experience with blended expertise in integrated campaigns, account-based marketing, and demand generation
- Experience marketing AI/ML or complex technical products to enterprise customers
- Experience building and leading integrated campaign or demand generation teams
- Deep knowledge of ABM strategies and execution, including platforms such as 6sense or Demandbase
- Experience at high-growth technology companies such as Stripe, AWS, Okta, Snowflake, or Workday
- Marketing automation and campaign operations fluency (e.g., Marketo, Salesforce) with understanding of lead lifecycle management
- International campaign experience and localization across regions
Compensation
Annual Salary: $255,000—$255,000 USD
Benefits
Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space.
Application instructions
Deadline to apply: None. Applications are reviewed on a rolling basis. Visa sponsorship is available.
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