Lifecycle Marketing Manager - Self Service Cloud

Elastic, the Search AI Company, enables everyone to find answers in real time using all their data at scale. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together search and AI for cloud-based solutions in search, security, and observability.

We are looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. This hands-on role spans strategy, content, and automation execution, working closely with Product, Product Marketing, Marketing Operations, Analytics, and regional teams.

• Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging.
• Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion.
• Scale product-led lifecycle programs across global regions and user segments.
• Write and edit compelling email copy for developer, technical, and business audiences.
• Partner with Product and Product Marketing to translate complex product capabilities into clear messaging.
• Manage content review workflows and maintain a modular content library.
• Build and manage automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs.
• Implement product telemetry- and behavior-based triggers for timely messaging.
• Drive measurable improvement in trial-to-paid conversion rate.
• Build and optimize onboarding, feature adoption, and re-engagement sequences.
• Develop localized nurture tracks for global audiences.
• Maintain QA, deliverability standards, and compliance with global email regulations.

• 6+ years of email marketing experience with a strong track record in lifecycle marketing.
• 2+ years of hands-on Marketo experience, including building complex nurture architectures.
• Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift.
• Experience working in or alongside product-led growth (PLG) motions.
• Strong copywriting skills for technical audiences.
• Comfort working with product telemetry data and behavioral signals.
• Highly organized with attention to detail and ability to manage multiple programs.
• Collaborative with experience coordinating across cross-functional teams.

The typical starting salary range for this role is $98,200—$148,200 CAD. This role does not have a variable compensation component. Eligible for Elastic's stock program.

• Company-matched RRSP with dollar-for-dollar matching up to 6% of eligible earnings.
• Health coverage for you and your family in many locations.
• Flexible locations and schedules for many roles.
• Generous vacation days.
• Donation match up to $2000 and volunteer time up to 40 hours.
• Minimum of 16 weeks of parental leave.

Apply via the job posting page: https://jobs.elastic.co/jobs?gh_jid=8002710&gh_jid=8002710