Marketing Programs Manager

We're looking for a Marketing Programs Manager to own our go-to-market launch process end to end, from identifying upcoming product releases to coordinating launch execution and post-launch follow-through. This is a high-ownership role for someone who thrives in details, moves fast, and aligns cross-functional teams around a shared plan. You'll be the connective tissue across PMM, Product, Growth, and channel teams, ensuring every launch lands with clarity, coordination, and momentum. Beyond launches, you'll help build systems and playbooks to make our GTM process more repeatable and scalable.

• Own program management for the full GTM launch lifecycle, from identifying product releases through go-live execution and post-launch coordination.
• Partner with GTM leads to translate strategy into action.
• Build and maintain launch workback schedules, tracking cross-functional dependencies.
• Lead launch kickoffs and recurring syncs across PMM, Product, Channel, Analytics, and Creative teams.
• Serve as central point of contact for launch status, surfacing risks and blockers.
• Coordinate post-launch activities including performance readouts and issue escalation.
• Build and iterate on cross-functional GTM playbooks and launch templates.
• Identify gaps in launch process and drive improvements.
• Maintain RACI documentation and operating model resources.
• Partner with Marketing Strategy & Operations on tooling and workflow improvements.

• 4+ years of experience in program management, marketing operations, GTM coordination, or related role with direct exposure to product launch or GTM work.
• Proven track record of owning complex, cross-functional launches.
• Exceptional organizational skills and ability to manage multiple launches simultaneously.
• Strong communication skills.
• Bias for action.
• Experience building or improving processes and playbooks.
• Comfortable navigating cross-functional teams.
• Familiarity with GTM ecosystem: product marketing, paid media, SEO/AEO, analytics, customer operations, creative.
• Proficient with project management tools (Asana, Airtable, Notion) and Google Suite.
• Familiarity with AI tools like Claude, ChatGPT.
• SaaS or consumer technology experience is a plus.

• Choice between medical plans with option for 100% covered premiums
• Fertility and adoption benefits
• Supplemental insurance plans
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement
• Employee donation match
• 7 Global Employee Resource Groups
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $85,500 - $138,000 USD. Base salary varies based on job-related criteria. Eligible for option to purchase common stock.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries with tools to create an online presence, build an audience, monetize, and scale. Our suite includes websites, domains, ecommerce, marketing tools, scheduling with Acuity, and social media tools with Bio Sites and Unfold. Headquartered in New York City with offices in Dublin and Aveiro.