Marketing | Sr. Data Scientist I (L5)

Instacart is transforming the grocery industry by providing grocery delivery and household goods, offering flexible earnings to shoppers. This role is for the Marketing Data Science team, responsible for measurement and optimization across paid digital channels including search, shopping, display, social, and video. As a Senior Data Scientist, you will build and maintain attribution models (multi-touch and incrementality-based), develop scalable data pipelines, apply causal inference methods (geo holdouts, difference-in-differences), and model user lifetime value (LTV) to inform budget allocation and growth strategy. You will own analytical frameworks, design experiments, develop statistical models, build simulations, and present findings to leadership. Minimum qualifications include 5+ years in a quantitative role, ability to run rigorous experiments, write complex SQL, and code in Python or R. Preferred qualifications include experience with multi-sided marketplaces and an MS/PhD in a related field. Compensation ranges by location: CA/NY/CT/NJ $194,000-$204,500; WA $185,000-$195,500; OR/DE/ME/MA/MD/NH/RI/VT/DC/PA/VA/CO/TX/IL/HI $177,000-$187,000; all other states $161,000-$170,000. Eligible for equity grants. This is a remote role based in the United States.