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Sales Operations Analyst

Gusto
Hybrid - Denver, CO; New York, NY; San Francisco, CA; Scottsdale, AZ, 2-3 days/weekUpdated 2d ago
Base salary
$104k–$155k
Published base salary range
Location
Hybrid - Denver, CO; New York, NY; San Francisco, CA; Scottsdale, AZ, 2-3 days/week
Remote eligibility
Employment
Full-time
Senior
Role family
Operations
Fintech
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About the job

3 min read9 sections
About Gusto

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. With teams in Denver, San Francisco, and New York, Gusto is building a workplace that reflects the people it serves. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

About the Role

As a Senior Sales Operations Analyst supporting the Health Insurance (HI) Sales team, you will shape the foundation of a fast-growing, high-impact part of Gusto's business. You will build insights and AI-powered solutions for a large, high-volume sales organization supporting 80+ reps across two segments. You will sit at the intersection of data, process, and execution, turning real sales challenges into tools, reports, automations, and workflows that move the numbers.

About the Team

The HI Sales Operations team partners closely with sales leadership to support two dynamic sales teams. The team's work spans quotas, pipeline health, forecasting, process design, data integrity, account and territory administration, go-to-market strategy, and increasingly, AI-driven optimization.

What You'll Do Day-to-Day

  • Build, automate, and maintain reports and dashboards tracking sales performance, funnel metrics, pipeline health, SLAs, and rep productivity.
  • Partner with RevOps, Finance, Marketing, and Analytics to produce operational reporting, revenue insights, and forecasting models.
  • Identify and prototype AI and automation tools, such as content generation, analytics copilots, and call coaching, to remove manual friction from the sales process.
  • Examine workflows and rep performance to identify bottlenecks; recommend and implement process and automation changes.
  • Provide day-to-day support to HI Sales leadership and reps: ad hoc data requests, process issues, and one-off investigations.
  • Own account and territory administration, assignment and coverage upkeep, book reassignments, and large-scale account rerouting.
  • Support territory, quota, and coverage planning, plus monthly sales-compensation reconciliation.
  • Work closely with Sales Leadership, RevOps, Finance, BizTech, and Product to keep everyone aligned.

What We're Looking For

  • 5+ years in Sales Ops, RevOps, or a similar analytical GTM role; ideally in a fast-paced SaaS or fintech environment.
  • Strong Salesforce proficiency; ability to spot data issues, audit pipeline problems, manage account ownership and routing, and build reports and dashboards.
  • Analytical depth across Salesforce reports and dashboards, SQL, Tableau or Looker, and Excel/Google Sheets.
  • Hands-on experience with forecasting, pipeline management, and territory or quota planning on a recurring cadence.
  • Comfort evaluating AI and automation tools and prototyping simple workflows.
  • Excellent written and verbal communication; ability to simplify complex information.
  • A first-principles problem solver who breaks down ambiguous issues, tests hypotheses, and builds structured solutions.
  • Exceptionally organized and detail-oriented, managing multiple projects and recurring workflows while protecting data quality.

Preferred Qualifications

  • Experience in payroll, HR tech, or SMB SaaS go-to-market motions.
  • Experience supporting a regulated or compliance-driven sales segment such as health insurance or benefits.
  • Experience designing or implementing automations, AI workflows, or similar tooling.
  • A track record of building cross-functional relationships across Sales, BizTech, and Analytics.

Compensation & Benefits

Cash compensation for this role is $104,490/yr to $128,000/yr in Denver & Scottsdale and $127,430/yr to $155,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Work Location & Expectations

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, whose physical office is in Scottsdale. The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

Application Instructions

Apply through the provided Greenhouse link.

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