Senior Director, Growth Marketing

Calendly is seeking an experienced and strategic Senior Director of Growth Marketing to lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will own web, lifecycle marketing, and upper funnel acquisition, and will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals.

• Partner with the Growth Product leader to define and drive a unified company-wide growth strategy, aligning product-led and marketing-led initiatives across the full customer lifecycle.
• Develop and execute comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
• Lead annual and quarterly growth planning, forecasting, and budget allocation.
• Build lifecycle marketing strategies to improve onboarding, engagement, retention, and customer advocacy.
• Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels.
• Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.
• Own the website end-to-end, defining goals, roadmap, and conversion optimization experiments.
• Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
• Optimize multi-channel campaigns for lead generation, customer acquisition, and ROI.
• Drive full-funnel demand generation strategies aligned with sales and revenue targets.
• Establish a culture of experimentation through A/B testing and performance optimization.
• Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
• Build dashboards and reporting frameworks to track campaign effectiveness and business impact.
• Build, mentor, and lead a high-performing growth marketing team.
• Manage external agencies, vendors, and marketing technology partners.

• 10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
• 5+ years of leadership experience managing high-performing marketing teams.
• Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
• Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
• Strong analytical skills with tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms.
• Experience managing significant marketing budgets and delivering measurable ROI.
• Excellent leadership, communication, and stakeholder management skills.

Annual base salary ranges: Tier 1: $252,413—$315,516 USD; Tier 2: $231,378—$289,223 USD; Tier 3: $210,344—$262,930 USD. All full-time (30 hours/week) employees are eligible for equity awards and competitive benefits. Eligible Sales employees may qualify for a Sales Incentive program.

Remote - US. Calendly uses the zip code of an employee’s remote work location to determine pay tier. Some states are excluded from employment. Occasional travel may be required.