Senior Marketing Manager II, Canada

Instacart is transforming the grocery industry, providing grocery delivery and household goods to millions. The company is a leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. Instacart is a Flex First team, offering flexibility in where employees work, with regular in-person events.

This role owns consumer marketing for Canada, developing marketing strategy and executing integrated campaigns, local content, and partnerships. The Senior Marketing Manager II will work closely with brand, media, creative, CRM, and agency partners to drive measurable outcomes. This is a high-ownership, high-visibility role at the intersection of growth, brand, and performance marketing on a lean, fast-moving team. The role reports to the Director, Consumer Growth & Partnerships Marketing.

• Develop and gain executive alignment of the Canada marketing strategy.
• Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies.
• Own Canada brand partnerships and agency relationships, including supporting existing relationships and recommending new opportunities.
• Inform Instacart’s Canadian brand and business growth with deep consumer, category, and competitive insights.
• Own the Canadian influencer program that produces local, engaging content that fuels performance, developed in close partnership with media team and agency partners.
• Ensure campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand, with localization expertise applied across owned and paid content.
• Own Canada monthly marketing budget tracking, ensuring it is managed on time and with precision.

• 10+ years of progressive experience in brand marketing and integrated campaign marketing with a strong focus on strategy and execution, preferably within a US-based consumer tech company navigating Canada as a distinct market.
• Proven ability to develop marketing strategy, translating business goals into compelling brand narratives and breakthrough campaigns.
• Deep fluency in brand and campaign marketing mechanics: writing strategic & creative briefs, partnering with channel leads and agency partners, and executing & measuring.
• Willingness to roll up sleeves and play both high & low, moving fluidly between executive strategy and hands-on execution.
• Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
• Deep understanding of Canadian culture and market nuance, including regional differences and experience reaching consumers in Quebec.
• Natural collaborator who excels at building consensus and leading diverse cross-functional teams.
• Bachelor’s Degree or equivalent practical experience.

• Familiar with Québécois culture and bilingual English/French.

Base pay range for Canadian candidates: CAN$163,000—$172,000 CAD. This role is eligible for a new hire equity grant as well as annual refresh grants. Instacart provides highly market-competitive compensation and benefits in each location where employees work.

Apply via the provided link.