Social Media Lead, Developer Audience

This is a growth role reporting into the Product org, not a traditional marketing role. You'll build Datadog's developer audience with a real voice and point of view, owning where and how Datadog shows up in developer communities.

• Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn).
• Treat replies as a primary surface; expand into Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and more, always openly as Datadog.
• Turn shipped engineering work into engaging content, including releases, changelogs, war stories, and postmortems.
• Build the attribution model connecting content to trials and signups.
• Run experiments with hypotheses and readouts, and kill things publicly when they don't work.
• Lead the developer content engine around events and get others posting, including Datadog engineers and external developers.
• Track developer sentiment about Datadog and competitors, and route it back to product and growth.

• You've grown an audience from small to large and can point to outcomes your content moved.
• Strong writer with a distinctive voice; you know the difference between writing about an audience and writing for one.
• You have opinions about formats, platforms, and pacing, and adapt when algorithms demand it.
• You're comfortable with tools and automation, and prefer building workflows over repeating tasks.
• You distrust vanity metrics and your writing doesn't get scrolled past.
• Background is open; consumer, sports, entertainment, media, tech, engineering, growth, marketing, B2C, or unrelated.
• Preferred: short-form video you produced yourself, an existing audience, prior work with technical or enthusiast audiences, comfort on camera, and ideas for building with other teams.

This role sits in the Product org, with product and engineering peers, flexibility to make asks, move quickly, and work directly with the audience. Datadog offers a competitive salary and equity package, and may include variable compensation. Benefits include healthcare, dental, parental planning, mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role is $139,000—$164,000 USD.

Datadog is the leading observability and security platform for the AI era, providing unified visibility across the technology stack. Trusted by Fortune 500 companies and high-growth AI leaders.