Sr. GTM Operations Manager- Marketing

Company: Pendo is a B2B SaaS company founded in 2013, focused on product analytics and improving software experiences. Backed by Battery Ventures, Salesforce Ventures, Spark Capital, and Meritech.

Role: The Sr. GTM Operations Manager - Marketing owns the operational foundation for Pendo's Marketing organization, including process design, planning cycles, and strategic partnership with Marketing leadership. This role also serves as the Marketing pod lead, coordinating Applied AI, Business Systems, and Data work.

• Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture.
• Own the MOps process layer: lead processing logic, lead source hierarchies, audience and nurture processors, demand processing workflows, and campaign naming/governance standards.
• Design and improve the full campaign-to-pipeline workflow, from lead creation through SLA governance and MQL processing.
• Partner with Analytics to translate data into actionable recommendations for Marketing leadership.
• Act as Marketing pod lead, coordinating with Business Operations functions (Applied AI, Data Platform, Systems).
• Bring an AI-first mindset: identify automatable microtasks and define human-in-the-loop checkpoints.

• 5+ years in Revenue Operations, Marketing Operations, or GTM Operations in B2B SaaS; 2+ years Marketing Ops ideal.
• Deep familiarity with demand gen motions, pipeline attribution, lead scoring, funnel conversion.
• Hands-on MOps experience: lead processing logic, nurture programs, source hierarchies, demand workflows.
• Proven ability to own and improve core ops work with limited oversight.
• Workflow thinking: decompose marketing work, map to systems, identify process redesign opportunities.
• Comfortable in BI tools; able to build reporting that drives decisions.
• Salesforce and MAP proficiency: Marketo, HubSpot, Pardot, Customer.io or similar at a process level.
• Ability to identify AI/automation improvements and articulate to technical partners.
• Exposure to Claude, n8n, Lovable or similar AI/automation tooling.

Compensation: Expected salary range: $135,000 - $165,000 (North Carolina) or $150,000 - $180,000 (New York).

Benefits: Highly competitive employer-heavy coverage (including $0 premium options), strong 401(k) match, equity, and flexible time off.

Application: Apply via the Greenhouse link.